Learn from Paytm & PhonePe: Build a High-Retention Digital Wallet App
How Paytm & PhonePe Boost Digital Wallet User Retention India’s digital wallet app market is experiencing explosive growth — expected to reach $81.65 billion by 2025, expanding at an impressive 30.3% annual rate. This surge is fueled by rapid UPI adoption, AI-driven personalization, evolving fintech app development, and a digital-first consumer base increasingly seeking fast, secure, and rewarding payment experiences. Industry giants like Paytm and PhonePe are leading the charge by mastering digital wallet user retention through innovative features, seamless wallet app development , and highly personalized user engagement strategies. For businesses looking to build a digital wallet app that stands out in this competitive landscape, learning from their retention playbooks is a strategic starting point. In this blog, we break down the proven strategies, UX innovations, and tech frameworks that make Paytm and PhonePe wallets successful — and how you can apply them to create you...